Nowadays, starting an Internet business is easier than ever before. You can sell goods and services around the world and receive regular profit. If you are a newcomer in the world of e-commerce, read these six tips on how to begin your business online.


Concentrate on niche goods

Launching a store with a specific assortment is optimal for beginners. This allows you to minimize advertising budgets, warehouses, and product costs. It is easier and cheaper to create a store with a profit of $2000-5000 per month and a limited assortment than to create an online hypermarket with 50,000 items.


Automate the maximum number of business processes

An online store differs from offline retail primarily in the ability to automate a big share of routine work using integrated services. For example, you can send trigger SMS and emails depending on the status of an order in the store. You can also personalize product listing and recommendations depending on the purchase history. There are no limits in this regard.


Select a tool for collecting data already at the start

The number of calls, orders, shipments — these are the numbers that, over time, will allow you to analyze statistics, correct errors, and stimulate sales. Don’t try to find a program that works 100{5f1dde1716f399e00cd0e645d3ec92f04d0092ae16ba0b8ee32406786917c1f3} for you. Otherwise, it is better to ask for the help of developers that can create a universal app.


Pay attention to the content

The information about your products directly affects how many people pay attention to them. The more complete the information from the store, the more chances it has to reach the entire target audience. High-quality photos, terms of delivery and discounts, a detailed description of the product — all this helps to attract more buyers.


Offer various payment methods

According to a study by GFK, 34{5f1dde1716f399e00cd0e645d3ec92f04d0092ae16ba0b8ee32406786917c1f3} of online shoppers consider the availability of convenient payment methods as an important criterion for choosing an online store. Moreover, different users have different ideas about convenience: some pay with a card online, others prefer to pay for purchases via e-wallets. Without considering the different needs and payment habits of customers, you can miss up to a third of buyers.

Offer various delivery options

Your business plan should contain data related to logistics. Logistics influences the “financial” parameters (average check, return rate, commissions), and key sales indicators. These parameters are different for different types of delivery — courier, pickup, or postal. Reviewing these parameters is the only way you can understand the weaknesses of your business and take action in time.

Do you have anything to add? Share your ideas with us in the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *