Shopify is a leading e-commerce platform that allows entrepreneurs to create their online stores. It is easy to use, so you can create your own store even if you don’t have the proper experience. It is ideal for entrepreneurs who want to start their own online business without any hassle and large investments. If you have already created the online store on Shopify, so you may be interested in configuring contextual advertising. Follow the below recommendations to do it successfully.
Keep track of your results in Google Analytics
Shopify is fully integrated with Google Analytics — this is exactly the moment where developers have fully taken care of their customers and the need to analyze the work of the online platform. To connect Google Analytics, you should go to the menu section “Online Store → Preferences → Google Analytics” and put the necessary ID. Also, check the box next to “Use advanced e-commerce” and make sure it’s enabled in Google Analytics configurations.
Set up Google Ads conversion
By tracking “Purchase” conversions using Google Ads, rather than importing transactions from Google Analytics, you will have more info about the efficiency of your campaigns/products. As usual, you create a conversion to visit the page, and then customize the resulting code. Shopify provides detailed instructions for installing this code.
Configure the Facebook product feed app
Although Shopify initially allows you to integrate with a Facebook business page, several nuances make using such an integration undesirable. For example, it is not possible to change the products in the catalog if you want to change the product description or add photos that are not on the site. The Facebook Product Feed module allows you to resolve the issue with the owner of the catalog, as well as many other issues. This module allows you to significantly expand the arsenal of the advertiser:
— unlimited number of products uploaded to Facebook;
— automatic resizing of images for advertising formats on Facebook;
— use of discounted prices;
— technical support from developers, etc.
Set up the ShopMessage Facebook Messenger
Due to the huge popularity of social networks, a multifunctional module ShopMessage Facebook Messenger will allow you to conduct various advertising campaigns (including retargeting/remarketing campaigns for users located at different stages of the sales funnel) directly in Facebook Messenger.
Configure the Google Shopping by Shopify
This is a standard Shopify module for transferring product data to the Google Merchant Center. The main advantage is that it is free. It also allows you to launch the Smart Shopping campaign directly from the Shopify admin panel. Another advantage is that it works with Merchant Center on the API, which allows you to update product data up to 20 minutes after changes on the site.
As you can see, configuring online stores on Shopify for advertising is easy and convenient. We hope that our recommendations will make it even more simple. Good luck!