MarketLink

 

 

 

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MarketLink: The Market Research Team for Oregon’s Microenterprises

Since 2006, OMEN has provided sophisticated market research services to disadvantaged entrepreneurs statewide through MarketLink.  Based on market research principles utilized by Fortune 500 companies, MarketLink provides microentrepreneurs access to the same customized market research tools and services that many large-scale companies enjoy.  This research helps entrepreneurs find and reach their desired customer base, tap into new markets and make informed business decisions by identifying trends within their respective industries.

OMEN partners with microenterprise development organizations, municipalities, small business development centers and other business-centered nonprofits statewide to provide technical assistance and training to entrepreneurs as they seek to implement their market research data, empowering them to make better business decisions in pursuit of increased business revenue, new jobs, and financial independence.

Due to the generous support of several private organizations, local and federal agencies, MarketLink’s services are currently available at no cost to clients of multiple Oregon organizations.

To use MarketLink, please contact your local service provider.  Click here for a list of local service providers.

For Entrepreneurs: If your business employs 5 or fewer people, please contact your service provider from the above list to access MarketLink services. Please note: OMEN is unable to work with franchises or businesses headquartered outside of Oregon.

For Oregon Service Providers: Please contact OMEN to discuss a partnership.

MarketLink for Second Stage Businesses

MarketLink provides research services to second-stage businesses as part of two regional economic development programs in Oregon. We are actively seeking new partners to increase our service area in Oregon.

MarketLink Consulting

Are you interested in building an Access to Markets program at your agency? MarketLink has developed a training module to help organizations outside of Oregon develop their own in-house research programs. The training consists of a MarketLink manual containing our forms, processes, and research strategies alongside up to 20 hours of training (in-person or web-based).

For more information on any of MarketLinks’s offerings, please contact Alysse Kerr, at alysse@oregon-microbiz.org

Who Is MarketLink?

Marilyn Johnson, Executive Director marilyn@oregon-microbiz.org

Alysse Kerr, MarketLink Program Manager  alysse@oregon-microbiz.org

Cori Moore, Research Associate research@oregon-microbiz.org

Dr. Beth Fitz Gibbon, Senior Research & Policy Associate beth@oregon-microbiz.org

This program is funded in part with financial support provided by the U.S. Small Business Administration’s Program for Investment in Microentrepreneurs (PRIME) Program, as well as the Meyer Memorial Trust, the J. Paul Allen Foundation, and the Wells Fargo Bank Foundation.